PUMA / United Arab Emirates / 2025Experiential · PR Stunts · Social
The Runner's High: Dubai Edge Walk.
PUMA took its Runner's High platform above Dubai for a sunrise treadmill experience.
- Brand
- PUMA
- Agency
- M+C Saatchi Middle East
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Localize a global running campaign and build attention for the Velocity NITRO 4 in the Gulf.
The idea
Athletes and creators ran on treadmills set up on the Sky Views Edge Walk, 219 metres above the city, and shared the experience with their audiences.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- PUMA
- Experience partner
- XDubai
