ECCO / Middle East & Africa / 2026Film · Social
Comfort, Wherever Ramadan Takes You.
ECCO connected footwear comfort with the many social occasions of Ramadan.
- Brand
- ECCO
- Agency
- M+C Saatchi Middle East
- Market
- Middle East & Africa
- Region
- Global
- Year
- 2026
The challenge
Make ECCO relevant to a month filled with gatherings and outfit decisions, using a more personal insight than familiar seasonal imagery.
The idea
Build the campaign around getting dressed for different Ramadan moments, from iftar and suhoor to Eid. Present footwear comfort as a way to move confidently through the occasions and choices the month brings.
Case study source: Little Black Book Source ↗
Credits
- Brand
- ECCO
- Strategy
- Samar Mustafa
- Production partner
- Melt
