Cartoon Network MENA / UAE / 2026Experiential · PR Stunts
Adventure Time: Side Quests x Museum of Candy.
Cartoon Network launched Adventure Time: Side Quests in the region by turning Dubai's Museum of Candy into the show's Candy Kingdom for five days.
- Brand
- Cartoon Network MENA
- Agency
- M+C Saatchi Middle East
- Market
- UAE
- Region
- GCC
- Year
- 2026
The challenge
A returning animated franchise needed a physical moment in the region to match the global premiere, for kids and for the adults who grew up with it.
The idea
The museum's rooms, games and cafe became part of the Land of Ooo, with Finn, Jake and Princess Bubblegum installations, photo spots and on-site calligraphy personalising merchandise. The takeover opened on 10 October after a media and influencer preview, backed by four weeks of teasers on Cartoon Network's social and YouTube channels and DOOH along Sheikh Zayed Road.
Results
- About 1,000 visitors over five days and 60,000-plus views of brand content, according to the figures reported by Campaign Middle East.
Case study source: Campaign Middle East Source ↗
Credits
- PR
- M+C Saatchi Middle East
- Additional company
- Museum of Candy, Dubai
- Marketing, PR & Digital Manager, Kids Content, MENA, Cartoon Network MENA
- Aya Hammad
- Marketing & Digital Coordinator, Cartoon Network MENA
- Nada AlDash
- PR Director, M+C Saatchi Middle East
- Rashmi Jeetendra
- PR Account Manager, M+C Saatchi Middle East
- Sydney Miranda
- PR Account Executive, M+C Saatchi Middle East
- Renad Nahfawi
