Homes r Us / United Arab Emirates / Bahrain / 2026Social · Film · Retail & Shopper
Glam My Ramadan.
Homes r Us turned Ramadan decorating enthusiasm into an entertainment series with Safa Siddiqui.
- Brand
- Homes r Us
- Agency
- M+C Saatchi Middle East
- Market
- United Arab Emirates / Bahrain
- Region
- GCC
- Year
- 2026
The challenge
Make seasonal home décor engaging and recognisable to audiences who enjoy preparing their homes for Ramadan.
The idea
Turn the familiar tendency to overdecorate into episodic entertainment. Safa Siddiqui brings a playful perspective to festive styling dilemmas, linking practical home inspiration with products from Homes r Us.
Case study source: Little Black Book Source ↗
Credits
- Brand
- Homes r Us
- Strategy
- Samar Mustafa
- Featured talent
- Safa Siddiqui
