SangSom / Thailand / 2022Promo · Digital & Tech
The Reverse Auction.
SangSom answered resale price inflation with a reverse auction for its limited-edition Moon Tent.
- Brand
- SangSom
- Agency
- Sour Bangkok
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
A reseller inflated prices for SangSom's limited-edition Moon Tent giveaway.
The idea
SangSom released more tents while auction prices dropped as participation and bids increased in real time.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SangSom
