TVS Motor Company + Brihanmumbai Corporation / Mumbai, India / 2022Digital & Tech
The Responsible Manhole.
TVS Motor and Mumbai’s civic authority used connected warning devices to make flooded manholes more visible.
- Brand
- TVS Motor Company + Brihanmumbai Corporation
- Agency
- Dentsu Creative
- Market
- Mumbai, India
- Region
- Global
- Year
- 2022
The challenge
Mumbai flooding concealed open manholes and endangered two-wheeler riders.
The idea
Install flood-triggered devices beneath manholes that flash, sound, geolocate, and alert Mumbai authorities through an app.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- TVS Motor Company + Brihanmumbai Corporation
