Skittles / China / 2021Digital & Tech
The Most Frustrating Red Packet.
Skittles made a Chinese New Year red packet deliberately difficult to open.
- Brand
- Skittles
- Agency
- DDB Guangzhou & Shanghai
- Market
- China
- Region
- Global
- Year
- 2021
The challenge
Digital gifting needed an absurdly difficult participation mechanic
The idea
Chinese New Year users race to click a digital red packet 50,000 times for prize money
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Skittles
- Director
- Zhou Ning
