McDonald's India - North and East / India / 2021Digital & Tech
McLove Triangle.
McDonald’s India invited fans to take part in a playful story about fries and Coke.
- Brand
- McDonald's India - North and East
- Agency
- DDB Mudra Group
- Market
- India
- Region
- Global
- Year
- 2021
The challenge
Affordable meals needed a participatory love-story mechanic
The idea
Fans choose fries or Coke, then vote on the McDonald's characters' romantic storyline
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's India - North and East
- Director
- Sahil Shah
