Johnson's Baby / India / 2020Film
Cottontouch.
Johnson’s Baby introduced Cottontouch through a film about the bond between mothers and babies.
- Brand
- Johnson's Baby
- Agency
- DDB Mudra Group
- Market
- India
- Region
- Global
- Year
- 2020
The challenge
Launch Cottontouch by highlighting gentle mother-baby touch
The idea
A film released in ten languages showed mothers bonding with their babies alongside the Cottontouch product range.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Johnson's Baby
- Creative Director
- Rahul Mathew
