Apple / Global / 2024Film
The Relay.
A documentary-style film about shared athletic determination.
- Brand
- Apple
- Agency
- Apple Marcom (in-house)
- Market
- Global
- Region
- Global
- Year
- 2024
The challenge
Show accessibility as athletic equity.
The idea
Eight athletes race a four-stage relay with and without disabilities.
Case study source: RadicalMedia Source ↗
Awards
- The One Show 2025 Merit — Brand-Side / In-House, Branded Content (organizer entry 57275)
Credits
- Brand
- Apple
- In-house agency
- Apple Marcom
- Production
- RadicalMedia US
- Director
- Derek Cianfrance
