Apple / Global / 2025Film · Social
I'm Not Remarkable.
Apple spotlights accessibility through disabled students' college experiences.
- Brand
- Apple
- Agency
- Apple Marcom (in-house)
- Market
- Global
- Region
- Global
- Year
- 2025
The challenge
Show accessibility as empowering technology woven into student life.
The idea
A worldwide musical film follows students using Apple tools to study, connect, and thrive.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Apple
- Creative team
- Apple Marcom
- Director
- Kim Gehrig
