Botanica by Air Wick / WWF-Australia / Australia / 2021Film
The Rare Bloom Project.
Botanica by Air Wick partnered with WWF-Australia to draw attention to threatened wildflowers.
- Brand
- Botanica by Air Wick / WWF-Australia
- Agency
- Host/Havas
- Market
- Australia
- Region
- Global
- Year
- 2021
The challenge
Australia's threatened wildflowers needed public conservation attention
The idea
Botanica and WWF frame seed collection and germination as protection for Australia's rare blooms
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Botanica by Air Wick / WWF-Australia
- PR
- DEC PR
- Partner
- WWF-Australia
