Republic of Palau / Palau / 2022Digital & Tech · Experiential
Ol'au Palau.
Palau introduced a rewards program that connects responsible visitor choices with cultural experiences.
- Brand
- Republic of Palau
- Agency
- Host/Havas
- Market
- Palau
- Region
- Global
- Year
- 2022
The challenge
Recover tourism while protecting Palau's environment and culture.
The idea
App rewards carbon offsets, reef-safe choices, local businesses, and responsible behavior with restricted cultural experiences.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Republic of Palau
- project
- Palau Legacy Project
- PR
- Katie Lettice
