MOH Holdings Pte Ltd / Singapore / 2024Digital & Tech
The Power of Care.
MOH Holdings makes teammate care central to healthcare career discovery in Fortnite.
- Brand
- MOH Holdings Pte Ltd
- Agency
- BBDO Singapore; Livewire
- Market
- Singapore
- Region
- Global
- Year
- 2024
The challenge
Healthcare careers needed a more personal, youth-relevant invitation.
The idea
BBDO and Livewire rebuilt Singapore in Fortnite, making teammate healing the route through a healthcare-themed course.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- MOH Holdings Pte Ltd
- gaming partner
- Livewire
- creative chairman
- Tay Guan Hin
