McDonald's Taiwan / Taiwan / 2023Digital & Tech
Donation Wallpaper.
McDonald’s Taiwan put receipt-donation barcodes into downloadable phone wallpapers.
- Brand
- McDonald's Taiwan
- Agency
- Leo Burnett Taiwan
- Market
- Taiwan
- Region
- Global
- Year
- 2023
The challenge
Digital payments were making receipt donations disappear from public attention.
The idea
Downloadable artist wallpapers included barcodes that converted any Taiwan retail receipt into an automatic RMHC donation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Taiwan
- creative partner
- Jin Yang
- creative director
- Parris Chou
