Samsung Espana / Spain / 2023Digital & Tech
Unfear App.
Samsung developed an AI audio-filtering app designed to help autistic users manage specific sound triggers.
- Brand
- Samsung Espana
- Agency
- Cheil Worldwide Spain
- Market
- Spain
- Region
- Global
- Year
- 2023
The challenge
How can people with autism manage triggers without total sound isolation.
The idea
Cheil Worldwide Spain built an AI app that filters individual fear-triggering sounds while preserving useful ambient audio for autistic users.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Samsung Espana
