Durex / Philippines / 2023Digital & Tech
Durex ForePlay.
Durex used familiar gaming gestures to make foreplay education feel approachable in the Philippines.
- Brand
- Durex
- Agency
- BLKJ Havas
- Market
- Philippines
- Region
- Global
- Year
- 2023
The challenge
How can taboo foreplay education feel familiar, tasteful, and playable.
The idea
BLKJ Havas turned iconic game finger movements into tutorials teaching foreplay and finger stimulation, launching first in the Philippines. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Durex
- production house
- Reel Loco Productions
