Republic of Singapore Air Force / Singapore / 2025Experiential · Digital & Tech · Social
Find Your Squad. Find Your #AboveAll.
RSAF makes recruitment a collaborative, phone-driven mission for young people.
- Brand
- Republic of Singapore Air Force
- Agency
- BLKJ Havas
- Market
- Singapore
- Region
- Global
- Year
- 2025
The challenge
Pilot-focused perceptions overlooked the Air Force's broader roles and sense of community.
The idea
Synchronized phones let friends complete shared missions through film, TikTok and interactive participation.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Republic of Singapore Air Force
- Technology partner
- UNIT9
- Platform partner
- TikTok
