McDonald’s Taiwan / Taiwan / 2023Film
Simple Happiness: 40th Anniversary.
McDonald's Taiwan revisits shared memories in a virtual-production anniversary film.
- Brand
- McDonald’s Taiwan
- Agency
- Leo Burnett Taiwan
- Market
- Taiwan
- Region
- Global
- Year
- 2023
The challenge
Revisit shared memories while positioning McDonald’s Taiwan for the future.
The idea
A virtual-studio film spans 1984–2024 using 3D environments LED screens timelapse AI-recreated packaging and Jolin Tsai’s soundtrack. The campaign launched in November 2023 ahead of the 2024 anniversary.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald’s Taiwan
- Production
- Milk & Honey
- Director
- Hsiao Ya-chuan
- Composer, songwriter and talent
- Jolin Tsai
- Virtual production
- Moonshine XR Studio
