McDonald's Australia / Australia / 2024Promo · Creative Commerce · Digital & Tech
The Original Mouthful.
McDonald's Australia revived the classic Big Mac chant and rewarded anyone who could recite it fast enough with free food.
- Brand
- McDonald's Australia
- Agency
- DDB Sydney
- Market
- Australia
- Region
- Global
- Year
- 2024
The idea
After a hero film and outdoor launch, an AI-powered challenge ran on Snapchat, TikTok and the MyMacca's app. Players who said the chant correctly in under four seconds earned a voucher for small fries and a Coke.
Case study source: Activation Ideas Source ↗
