Volkswagen Australia / Australia / 2020Experiential · Digital & Tech
World's Smallest Dealership.
Volkswagen put a miniature dealership and digital car-shopping experience into Australian hands.
- Brand
- Volkswagen Australia
- Agency
- DDB Sydney
- Market
- Australia
- Region
- Global
- Year
- 2020
The challenge
Make exploring a new car convenient when dealership visits are disrupted.
The idea
Shrink a dealership to 28 centimetres, add QR codes and AR tours so Aussies can customize SUVs online
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Volkswagen Australia
- digital agency
- Tribal
