The North Face China / China / 2023Digital & Tech
The North Face China NFT launch.
The North Face China connected digital collectibles with the stories behind three products.
- Brand
- The North Face China
- Agency
- McCann Shanghai
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
China's NFT rules prevented direct purchases, limiting conventional collectible launches.
The idea
McCann designed three product-linked collectibles reflecting trail running, extreme-weather layering, and the 1992 Nuptse's urban history.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The North Face China
- executive creative director
- How Chu
- associate creative director
- Benson Pang
