The Moment Before.
A Katara Studios film for the FIFA U-17 World Cup Qatar 2025, built from five parallel scenes of people in the instant before a decision that defines everything.
- Brand
- Road to Qatar
- Agency
- Katara Studios
- Market
- Qatar
- Region
- GCC
- Year
- 2025
The challenge
Qatar hosted the FIFA U-17 World Cup from 3 to 27 November 2025, and fans were pointed to Road to Qatar for tickets and the match schedule (Gulf Times). The film's poster ends with the tournament's dates and 'Buy your tickets now!' (Ads of the World).
The idea
Katara Studios describes it on Ads of the World: 'Across five parallel vignettes, we witness people locked in moments of pure intensity where a single decision defines everything. It is that moment… the moment before the world holds its breath.' The poster line is 'The moment before / Tmrw's GOAT'. Ahmed Al Baker directed, with colour by Stefan Sonnenfeld of Company 3 and music by Greg M. Johnson.
Case study source: Ads of the World Source ↗
Awards
- MUSE Creative Awards 2026Video - SportsPlatinum
- MUSE Creative Awards 2026Video - TV Ad CampaignGold
- MUSE Creative Awards 2026Video - CinematographyPlatinum
Credits
- Production
- Katara Studios
- Director
- Ahmed Al Baker
- Producer
- Mahmoud Hamaky
- Director of photography
- Baris Konbal
- Colour
- Stefan Sonnenfeld, Company 3
- Music
- Greg M. Johnson
- VFX
- Rank
