Silver Wolf / ThailandEvents & Sponsorship · PR Stunts
The Match That Sells.
Unable to advertise alcohol in Thailand, Silver Wolf whiskey renamed amateur footballers after its tasting notes so live commentary described the drink.
- Brand
- Silver Wolf
- Agency
- TBWA\Juice Bangkok
- Market
- Thailand
- Region
- Global
The challenge
Thai law has banned alcohol advertising since 2008.
The idea
The brand sponsored a team in the Thailand Amateur League and renamed its players after the whiskey's flavour notes. Because the matches were broadcast live, commentators had to say those names throughout, effectively reading out the product description on air.
Results
- 3,360 shares and over 3.1 million impressions in two weeks
- Reported as a sell-out
Case study source: Activation Ideas Source ↗
