Change the Ref / الولايات المتحدة / 2021حملات العلاقات العامة · الأفلام
The Lost Class.
Gun-safety group Change the Ref invited former NRA president David Keene to give a graduation speech at a Las Vegas high school. He walked on stage to face thousands of empty chairs.
- العلامة التجارية
- Change the Ref
- الوكالة
- Leo Burnett Chicago
- السوق
- الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2021
التحدي
More than 3,000 students did not graduate that year because they had been killed by gun violence. Change the Ref, founded by Manuel and Patricia Oliver after their son Joaquin was killed in the Parkland shooting, wanted the gun lobby to face that loss.
الفكرة
Keene believed he was addressing graduates of James Madison Academy. Instead he faced rows of empty seats standing for the students lost to guns. Bryan Buckley of Hungry Man directed the anthem film that turned the footage into the campaign.
مصدر دراسة الحالة: SHOOT المصدر ↖
الجوائز
- Cannes Lions 2022Social & Influencer – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTفضية
- Cannes Lions 2022Titanium – A01 TITANIUMتيتانيوم
- Cannes Lions 2022PR – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTذهبية
- Cannes Lions 2022Sustainable Development Goals – D01 PEACE, JUSTICE AND STRONG INSTITUTIONSفضية
- Cannes Lions 2022Film Craft – A08 ACHIEVEMENT IN PRODUCTIONبرونزية
- Cannes Lions 2022PR – D02 USE OF EVENTS & STUNTSذهبية
- Cannes Lions 2022Social & Influencer – D02 SOCIAL FILMذهبية
- Cannes Lions 2022Social & Influencer – C03 INNOVATIVE USE OF INFLUENCERSبرونزية
- Cannes Lions 2022Film – B09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTذهبية
فريق العمل
- الوكالة الإبداعية
- Leo Burnett Chicago
- الإنتاج
- Hungry Man
- Additional company
- Unicorns & Unicorns
- ما بعد الإنتاج
- No. 6
- ما بعد الإنتاج
- Primary
- Additional company
- Beacon Street
- Additional company
- Parliament
- العلاقات العامة
- Tusk Strategies
- العلاقات العامة
- MSL
- Activist and Co-Founder, Change the Ref
- Manuel Oliver
- Activist and Co-Founder, Change the Ref
- Patricia Oliver
- Global Chief Creative Officer, Leo Burnett Worldwide
- Liz Taylor
- CEO, Leo Burnett Chicago
- Andrew Swinand
- EVP, Executive Creative Director, Leo Burnett Chicago
- Sam Shepherd
- VP, Creative Director, Art, Leo Burnett Chicago
- Sean Hannaway
- VP, Design Director, Leo Burnett Chicago
- Kyle Poff
- المدير الإبداعي المشارك، Leo Burnett Chicago
- Jason LaFlore
- المدير الإبداعي المشارك، Leo Burnett Chicago
- Matt Turnier
- كاتب الإعلانات، Leo Burnett Chicago
- MacKenzie Hart
- المدير الفني، Leo Burnett Chicago
- Sofia Gahn
- Junior Copywriter, Leo Burnett Chicago
- Kelley Barrett
- Junior Art Director, Leo Burnett Chicago
- Katie DiNardo
- EVP, Head of Production, Leo Burnett Chicago
- Mike Davidson
- SVP, Executive Producer, Leo Burnett Chicago
- Ashley Geisheker
- Associate Producer, Leo Burnett Chicago
- Kaitlin Bucaro
- SVP, Director, Production Operations, Leo Burnett Chicago
- Michael Shanahan
- Production Manager, Leo Burnett Chicago
- Julie Lewandowski
- VP, Account Director, Leo Burnett Chicago
- Amy Walloch
- Head of Planning, Leo Burnett Chicago
- Kaylin Goldstein
- VP, Strategy Director, Leo Burnett Chicago
- Nimisha Jain
- المخطط الاستراتيجي، Leo Burnett Chicago
- Sean Logan
- المخرج، Hungry Man
- Bryan Buckley
- مدير التصوير، Hungry Man
- Scott Henriksen
- المنتج المنفذ، Unicorns & Unicorns
- Adrianne McCurrach
- Technical Creative Director, Unicorns & Unicorns
- Sun Komen
- المونتاج، No. 6
- Jason Macdonald
- Colorist, Primary
- Gregory Reese
- الموسيقى، Beacon Street
- Andrew Feltenstein
- الموسيقى، Beacon Street
- John Nau
- Founder/ECD, Parliament
- Phil Crowe
- Head of Communications and Managing Director, Tusk Strategies
- Jackie Zupsic
