The First Digital Nation.
At COP27, Tuvaluan minister Simon Kofe announced from a digital copy of an island that the sinking Pacific nation would move its government, culture and history into the cloud.
- العلامة التجارية
- The Government of Tuvalu
- السوق
- Tuvalu
- المنطقة
- عالمي
- السنة
- 2022
التحدي
Rising seas could submerge Tuvalu by 2050, and international law ties statehood to physical territory. The country risked losing its sovereignty, maritime borders and vote, and years of warnings had not moved world leaders.
الفكرة
Kofe recorded his COP27 address on Te Afualiku, Tuvalu's smallest island. Halfway through, the scene froze and stuttered, revealing that the island was the first part of the country recreated digitally. The plan to digitise the land and migrate state services was both a survival strategy and a provocation aimed at climate negotiators.
النتائج
- The case study says the launch reached 2.1 billion people with no paid media and was covered by 359 publications.
- According to the case study, nine nations have agreed to recognise Tuvalu's digital statehood.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2023Titanium – A01 TITANIUMالجائزة الكبرى
- Cannes Lions 2023Sustainable Development Goals – B05 CLIMATE ACTIONفضية
- Cannes Lions 2023Film – E03 SCREENS & EVENTSبرونزية
- Cannes Lions 2023 Grand Prix (Titanium)
فريق العمل
- الوكالة الإبداعية
- The Monkeys, part of Accenture Song
- الإنتاج
- Collider
- العلاقات العامة
- Thrive PR + Communications
- Additional company
- MassiveMusic
- Group CEO and Co-Founder, The Monkeys
- Mark Green
- Group Chief Creative Officer and Co-Founder, The Monkeys
- Scott Nowell
- الرئيس التنفيذي للإبداع، The Monkeys
- Tara Ford
- المدير الإبداعي التنفيذي، The Monkeys
- Barbara Humphries
- Head of Innovation, The Monkeys
- Beth O'Brien
- المدير الإبداعي، The Monkeys
- Cameron Bell
- المدير الإبداعي، The Monkeys
- Sam Dickson
- المدير الفني الأول، The Monkeys
- Alex Polglase
- كاتب الإعلانات الأول، The Monkeys
- Jake Ausburn
- رئيس الإنتاج، The Monkeys
- Penny Brown
- Digital Producer, The Monkeys
- Tamara Wohl
- Digital Design Lead, The Monkeys
- Eva Godeny
- Head of Planning, The Monkeys
- Hugh Munro
- General Manager, The Monkeys
- Kezia Quinn
- Tech Lead, The Monkeys
- Surya Winata
- React Developer, The Monkeys
- Jasmin The
- React Developer, The Monkeys
- Steve Deng
- Director and 3D Animation, Collider
- Glenn Stewart
- EP/Producer, Collider
- Karen Bryson
- المدير العام، Collider
- Rachael Ford-Davies
- Additional VFX, Collider
- Joseph Harper
- تصحيح الألوان، Collider
- Matt Fezz
- Chief Executive Officer, Thrive PR + Communications
- Leliani Abels
- Senior Account Director, Thrive PR + Communications
- Nathan McGregor
- Audio Creative Director, MassiveMusic
- Ryan Dickinson
- المؤلف الموسيقي، MassiveMusic
- Haydn Walker
- المنتج المنفذ، MassiveMusic
- Kat Aquilla
- Sound Designer, MassiveMusic
- Simon Kane
