adidas / كندا، الولايات المتحدة / 2023الفعاليات والرعاية · حملات العلاقات العامة · الأفلام
Runner 321.
adidas reserved bib number 321 at the Boston Marathon for Chris Nikic, its first sponsored athlete with Down syndrome, and planned to open the number to all neurodivergent runners.
- العلامة التجارية
- adidas
- الوكالة
- FCB Toronto
- السوق
- كندا، الولايات المتحدة
- المنطقة
- عالمي
- السنة
- 2023
التحدي
Most people with Down syndrome have three copies of chromosome 21, which is why World Down Syndrome Day falls on 3/21. adidas wanted to use that number to push for inclusion in sport.
الفكرة
Announced on World Down Syndrome Day, the campaign gave Nikic bib 321 for the Boston Marathon, with plans for all neurodivergent athletes to wear it the following year. FCB Toronto worked with director Jason Van Bruggen on the film telling Nikic's story.
مصدر دراسة الحالة: Ads of the World المصدر ↖
الجوائز
- Cannes Lions 2024Entertainment Lions for Sport – D01 BRAND PARTNERSHIPS, SPONSORSHIPS & COLLABORATIONSبرونزية
- Cannes Lions 2024Entertainment Lions for Sport – E01 DIVERSITY & INCLUSION IN SPORTذهبية
- Cannes Lions 2023Social & Influencer – E03 SOCIAL PURPOSEبرونزية
- Cannes Lions 2023Brand Experience & Activation – E07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYبرونزية
- Cannes Lions 2023PR – D02 USE OF EVENTS & STUNTSفضية
- Cannes Lions 2023PR – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYذهبية
- Cannes Lions 2023Health & Wellness – B01 BRAND-LED EDUCATION & AWARENESSفضية
- Cannes Lions 2023Direct – F07 CORPORATE PURPOSE & SOCIAL RESPONSIBILITYالجائزة الكبرى
- Cannes Lions 2024 Bronze (Entertainment Lions for Sport: Brand Partnerships, Sponsorships & Collaborations)
فريق العمل
- الوكالة الإبداعية
- FCB Toronto
- الإنتاج
- 456 Studios Toronto
- ما بعد الإنتاج
- Alter Ego Toronto
- ما بعد الإنتاج
- School Editing Toronto
- Additional company
- Oso Audio Toronto
- Additional company
- Citizen Music Toronto
- العلاقات العامة
- Current PR Toronto
- المخرج
- Jason Van Bruggen
- المخرج، Brand Communication Sport Footwear and Apparel, adidas
- Dustin Geddis
- NAM Sports Marketing, adidas
- Hygie Ordono
- Sr. Manager, Brand Communications, Running Footwear, adidas
- Josie Johnson
- Running Footwear, adidas
- Andrew Lemoncello
- Asst. Manager, Digital Publishing, adidas
- Emily Crueger
- Manager Digital Content, adidas
- Sally Rubey
- Sr. Manager Digital Content, adidas
- Rene Hirschbolz
- الرئيس التنفيذي للإبداع، FCB
- Nancy Crimi-Lamanna
- EVP, Global Creative Partner, FCB
- Danilo Boer
- المدير الإبداعي التنفيذي، FCB
- Andrew MacPhee
- المدير الإبداعي التنفيذي، FCB
- Cuanan Cronwright
- المدير الإبداعي التنفيذي، FCB
- Leonardo Barbosa
- المدير الإبداعي المشارك، FCB
- Sally Fung
- المدير الإبداعي المشارك، FCB
- Sara Radovanovich
- CSO, FCB
- Shelley Brown
- Sr. Strategist, FCB
- Audrey Zink
- VP, Managing Director, FCB
- Tim Welsh
- VP, Managing Director, FCB
- Ricky Jacobs
- Account Supervisor, FCB
- Chris Flynn
- VP, General Manager Content, FCB
- Ian Buck
- VP, Content Development, FCB
- Yotam Dor
- Director of Project Management, FCB
- Emily Mihalek
- VP, Integrated Production, 456 Studios
- Stef Fabich
- المخرج، Broadcast Production/Producer, 456 Studios
- Sarah Michener
- المنتج المنفذ، School Editing
- Sarah Brooks
- المونتاج، School Editing
- Lynn Sheehy
- Asst. Editor, School Editing
- Fiona Alvarez
- تصحيح الألوان، Alter Ego
- Andrew Ross
- Colour Assistant, Alter Ego
- Ebi Agbeyegbe
- Online Artist, Alter Ego
- Sebastian Boros
- Online Assistant, Alter Ego
- Nupur Desai
- المنتج، Alter Ego
- Spencer Butt
- المدير الإبداعي، Oso Audio
- Daenen Bramberger
- المنتج، Oso Audio
- Lauren Dobbie
- المنتج المنفذ، Oso Audio
- Hannah Graham
- Sound Engineer, Oso Audio
- Dylan Groff
- Junior Producer, Citizen Music
- Kai Rizzuto
- رئيس الإنتاج، Citizen Music
- Molly Young
- المدير الإبداعي، Citizen Music
- Tomas Jacobi
- المؤلف الموسيقي، Citizen Music
- Nico Barry
- Sr. VP, Client Experience, Current PR
- Shannon McGovern
- مدير الحسابات، Current PR
- Sara Koerner
- CEO, Current PR
- Virginia Devlin
