Lebanese Station / United Arab Emirates / 2025OOH · Experiential · Digital & Tech
The Language Box.
Lebanese Station used digital delivery boxes to share messages of thanks in multiple languages during Ramadan in Dubai.
- Brand
- Lebanese Station
- Market
- United Arab Emirates
- Region
- GCC
- Year
- 2025
The challenge
Use a routine food delivery to encourage appreciation and connection during Ramadan.
The idea
Working with Flyby, the brand displayed rotating messages of gratitude on delivery-bike screens in languages including Arabic, English and Urdu, making the delivery box a moving canvas for thanks.
Case study source: Flyby Source ↗
Credits
- Brand
- Lebanese Station
- Creative agency
- Serviceplan Group Middle East
- Digital out-of-home partner
- Flyby
