eXtra / Saudi Arabia / 2026OOH · Social
The Island of Diriyah.
eXtra marked Founding Day 2026 with a 3D island modelled on Diriyah's architecture, with fridges, washing machines and air conditioners built into its mud-brick buildings.
- Brand
- eXtra
- Agency
- 006studio
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2026
The challenge
eXtra wanted a Founding Day visual that bridged the Kingdom's history and the modern home life its electronics and appliances support.
The idea
The key visual is a detailed 3D island inspired by Diriyah, with household appliances set into the mud-brick structures to suggest modern comfort resting on heritage. The artwork was adapted for more than 80 outdoor formats, including billboards and digital screens in major Saudi cities, as well as website banners and social videos.
Case study source: Ads of the World Source ↗
