IKEA Saudi Arabia / Saudi Arabia / 2021Design & Packaging · OOH · Social
Room to Change.
A series of illustrated rooms shows how IKEA storage can make space for changing lives.
- Brand
- IKEA Saudi Arabia
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2021
The challenge
Address the clutter and stress that built up as people adapted their homes for new routines, interests and work during the pandemic.
The idea
Hand-drawn isometric rooms repeat and subtly transform across three posters and animated films, showing more than 60 storage and organisation solutions as the same spaces adapt to changing needs.
Case study source: Little Black Book Source ↗
Awards
- Dubai Lynx 2020/2021 — Bronze, Design: Posters (official results: https://d2tlfce4un01ic.cloudfront.net/dubai/downloads/previous_winners/Dubai_Lynx_2020_2021_Design_Winners.pdf)
Credits
- Creative agency
- Leo Burnett KSA
- Creative and production partner
- Caustick
- Creative director
- Saadi Alkouatli
- Illustrator
- Jaafar Deeb
- Art director
- José Pedro Bortolini
- Copywriter
- Mohammed Omeira
- Music and sound
- CANJA Audio
