BeatFM / Seagulls Broadcast / Jordan / 2026OOH · Social · Design & Packaging
Side Effects.
BeatFM relaunched with a campaign that presents popular songs as products with side effects.
- Brand
- BeatFM / Seagulls Broadcast
- Agency
- AdPro& Group
- Market
- Jordan
- Region
- MENA
- Year
- 2026
The challenge
Refresh the Jordanian radio station's identity around the way listeners experience music.
The idea
Outdoor and digital executions borrow the visual codes of medicine packaging and prescription labels to dramatise the moods and behaviours triggered by familiar songs.
Case study source: Campaign Middle East Source ↗
Credits
- Brand
- BeatFM / Seagulls Broadcast
- Creative agency
- AdPro& Group
- Creative directors
- Jarrad Pitts; Hatem Soliman
- Lead art director
- Malek Smadi
