Product Recall Announcement.
Mattress brand Sleepzone 'recalled' its mattresses, pillows and duvets during Jordan's first World Cup, warning that they worked so well fans might sleep through the matches.
- Brand
- Sleepzone
- Agency
- Adpro& Group
- Market
- Jordan
- Region
- MENA
- Year
- 2026
The challenge
Jordan's World Cup games kicked off in the early hours locally. For a brand that sells better sleep, the country's biggest sporting moment was the one time people needed to stay awake.
The idea
Adpro& Group made executions that copied the typography, layout and tone of official recall notices, announcing that Sleepzone products had been withdrawn for making customers 'sleep through history in the making'. Owners were told to stop using them until the tournament ended, or to return them if they couldn't trust themselves to stay awake. Pressure-relieving mattresses, ergonomic pillows and temperature-regulating duvets became the reasons fans might miss the action.
Case study source: Campaign Middle East Source ↗
