LG Electronics / Dubai, UAE; global / 2023OOH · Design & Packaging · Social
Life’s Good: 2023 Brand Refresh.
LG introduced its refreshed identity through landmark outdoor displays and animated characters across global markets.
- Brand
- LG Electronics
- Agency
- Wolff Olins
- Market
- Dubai, UAE; global
- Region
- Global
- Year
- 2023
The challenge
Rejuvenate a mature technology brand for younger global audiences.
The idea
A global OOH refresh used Joy and Ryder, animated characters, custom typography, active red, and synchronized landmark projections.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- LG Electronics
- illustrator
- Jungmin
- animation
- Animade
