The 1 App / Thailand / 2022Film · Digital & Tech
The Internship Day.
Loyalty points rescued through comedy
- Brand
- The 1 App
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Explain expiring loyalty privileges without technical jargon or hard selling.
The idea
A Lost & Found department protects The 1 members' points and privileges before their expiry through a comic internship.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The 1 App
- chief creative officer
- Park Wannasiri
- client service director
- Nutthapong Wannakovit
