Tra Mongkut Fertilizer / Thailand / 2022Design & Packaging
Lifecover Loincloth.
Tra Mongkut Fertilizer turned a familiar farming garment into a guide to snake safety.
- Brand
- Tra Mongkut Fertilizer
- Market
- Thailand
- Region
- Global
- Year
- 2022
The challenge
Thai rubber farmers die from snakebites amid dangerous treatment misconceptions.
The idea
Turn a daily farmer's loincloth into illustrated snake-safety guidance covering species, symptoms, prohibitions and correct first aid. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Tra Mongkut Fertilizer
- client
- Jakkrit Charupong
- creative director
- Chatchai Butsabakorn
