KFC Thailand / Thailand / 2023PR Stunts
KFC BONE TIE.
KFC transformed chicken bones into Colonel-style bow ties to highlight safer disposal around dogs.
- Brand
- KFC Thailand
- Market
- Thailand
- Region
- Global
- Year
- 2023
The challenge
Reduce dogs' cooked-bone risk while addressing food waste.
The idea
Fresh KFC chicken bones become Colonel bow ties, while customers recycle bones at participating pet-friendly branches. The campaign film is available on the source page.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- KFC Thailand
- collaborator
- Momo and Friends
- pet-food partner
- Gluta Story
