Junge Helden e.V. / Germany / 2023Experiential · PR Stunts
#OPTINK.
Junge Helden used a recognizable tattoo to make a person’s organ-donation wishes visible.
- Brand
- Junge Helden e.V.
- Market
- Germany
- Region
- Global
- Year
- 2023
The challenge
How can willing organ donors make consent visible and legally meaningful.
The idea
A free geometric tattoo gave willing donors a recognizable way to communicate their organ-donation wishes, supported by participating German tattoo studios and events.
Case study source: Branding in Asia Source ↗
Awards
- Cannes Lions 2023Social & Influencer – F05 CULTURAL INSIGHTGold
- Cannes Lions 2023Direct – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTSilver
- Cannes Lions 2023Direct – E04 LAUNCH / RE-LAUNCHBronze
- Cannes Lions 2023Media – D04 SOCIAL BEHAVIOUR & CULTURAL INSIGHTBronze
- Cannes Lions 2023PR – A09 NOT-FOR-PROFIT / CHARITY / GOVERNMENTSilver
Credits
- Brand
- Junge Helden e.V.
- tattoo artist
- Gara
- production
- CRAFT Paris/Germany
