McDonald's Korea / South Korea / 2024Experiential · PR Stunts
Mom's Bed.
Installations expose caregiver-bed hardship and support a Seoul RMH.
- Brand
- McDonald's Korea
- Agency
- Leo Burnett Korea
- Market
- South Korea
- Region
- Global
- Year
- 2024
The challenge
Make overlooked caregiving visible.
The idea
Place named tiny-bed replicas across Seoul with QR stories and donations.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- McDonald's Korea
- CCO
- SooHee Yang
- ECD
- Hyeah Nahm
