SCG Bi-ion / Bangkok, Thailand / 2022Experiential · PR Stunts · Film
#cleanairmatters.
SCG Bi-ion turned Bangkok’s air-quality problem into installations, public activity and documentary storytelling.
- Brand
- SCG Bi-ion
- Market
- Bangkok, Thailand
- Region
- Global
- Year
- 2022
The challenge
Bangkok residents had normalized dangerous air and stopped demanding cleaner conditions.
The idea
A mask-made lung, mobile Airbulance, and documentary turned pollution statistics into public action across Bangkok.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- SCG Bi-ion
- CCO
- Park Wannasiri
- ACD
- Uraiwan Pongthavornsawat
