Heinz Tomato Ketchup / Australia / 2023Experiential
The Heinz Footy Ketch-Cup.
Heinz invited Australian football fans to compete with halftime recipes for the Footy Ketch-Cup.
- Brand
- Heinz Tomato Ketchup
- Agency
- Eleven; TBWA
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Unite AFL fans, football, and food through home cooking.
The idea
Home cooks submit halftime recipes, eight finalists compete, fans vote, and the winner receives the trophy and Grand Final tickets.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Heinz Tomato Ketchup
- talent
- Christian Petracca
- marketing
- Andrea Payne
