Porsche Australia / Australia / 2023Experiential
Taycan Arcade.
Porsche demonstrated Taycan performance through a life-size Pong game involving an AI-controlled drone.
- Brand
- Porsche Australia
- Agency
- DDB Group Melbourne
- Market
- Australia
- Region
- Global
- Year
- 2023
The challenge
Demonstrate Taycan performance with an ambitious public-facing electric vehicle spectacle.
The idea
Geofenced Taycans rallied a 150km/h AI drone, extending the Pong stunt into dealerships, Grand Prix activations, and online play.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Porsche Australia
- production
- Airbag Australia
- director
- Jolyon Watkins
