Kraft Heinz Indonesia / Indonesia / 2023Experiential
#ABCDapurBersamaIbu.
Kraft Heinz’s ABC brand brought mothers’ cooking to Indonesians spending Ramadan away from home.
- Brand
- Kraft Heinz Indonesia
- Agency
- Leo Burnett Indonesia
- Market
- Indonesia
- Region
- Global
- Year
- 2023
The challenge
How can Ramadan meals restore home comfort for workers away from family.
The idea
Open kitchens, mobile vans and community partners brought meals cooked by mothers to people spending Ramadan away from their families.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Kraft Heinz Indonesia
- production
- Directors Think Tank & Think Tank Nusantara
- director
- Rajay Singh
