The Woolmark Company / China / 2023Experiential
RETURN.
The Woolmark Company staged a forest performance to connect Merino wool with nature’s recovery.
- Brand
- The Woolmark Company
- Agency
- Mother Shanghai
- Market
- China
- Region
- Global
- Year
- 2023
The challenge
How can fashion sustainability feel tangible after wildfire damage.
The idea
Mother Shanghai staged dancers and ambient sound in Chongqing’s recovering burnt forest to connect Merino wool with living nature.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- The Woolmark Company
- production
- ONE HUNDRED
- artistic director
- Conor Doyle
