Qiao Fu Da Yuan / China / 2026Film
Song of the Earth.
Earth Day brand film roots Qiao Fu Da Yuan in Wuchang soil.
- Brand
- Qiao Fu Da Yuan
- Agency
- Mother Shanghai
- Market
- China
- Region
- Global
- Year
- 2026
The challenge
Show stewardship beyond product claims before spring sowing begins.
The idea
A choir and audio explorers perform low-frequency sound directly on black soil, linking land, seasonality, and care.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Qiao Fu Da Yuan
