LUX / China / 2025Digital & Tech · Social · Film
Reclaim Her Name.
AI tool helps women replace gender-biased names with empowering alternatives.
- Brand
- LUX
- Agency
- VML (VML Singapore)
- Market
- China
- Region
- Global
- Year
- 2025
The challenge
Sexist names can reinforce gender bias and preference for boys.
The idea
Reshape names while preserving characters, sounds and meanings; add a Nu Shu-inspired font.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- LUX
- creative
- Marco Versolato
