Samsung / Saudi Arabia / 2023Film · OOH · Design & Packaging
The Freestyle.
Samsung introduced its portable Freestyle projector in Saudi Arabia with a campaign about watching the content you love wherever you choose.
- Brand
- Samsung
- Agency
- Cheil Worldwide Riyadh
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2023
The challenge
Show how a portable projector can free viewing from a small phone screen or a fixed living-room television.
The idea
Cheil presented flexible viewing in settings such as a bedroom, the outdoors and camping, supported by film and outdoor creative.
Case study source: Ads of the World Source ↗
Credits
- Brand
- Samsung
- Creative agency
- Cheil Worldwide Riyadh
- Production
- Forward Films
- Director
- Denis Gulyar
- Creative director
- Mustapha Moones
- Senior art director and visualizer
- Ramy Ahmed
- Copywriter
- Yamamah Abu Alaz
- Account director
- Samer Shaheen
- Account manager
- Adnan Soubra
