Gross Insurance / Uzum Market / Tashkent, Uzbekistan / 2025Design & Packaging · OOH · Film
The Visible Bag.
Reflective bags turn pedestrians into visible 'living signs'.
- Brand
- Gross Insurance / Uzum Market
- Agency
- Synthesis Agency
- Market
- Tashkent, Uzbekistan
- Region
- Global
- Year
- 2025
The challenge
Poor lighting, missing signs and low visibility contribute to road fatalities.
The idea
Put a pedestrian-crossing sign on reflective shopping bags.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Gross Insurance / Uzum Market
- director
- Ivan Proskuryakov
