Bentley Motors / global / 2024Film · OOH · Social
How Do You Bentley?
Gen B brand film opens Bentley's luxury world.
- Brand
- Bentley Motors
- Agency
- IPG-X
- Market
- global
- Region
- Global
- Year
- 2024
The challenge
Position Bentley beyond cars.
The idea
Elevator floors map audience passions.
Case study source: Branding in Asia Source ↗
Credits
- Brand
- Bentley Motors
- director
- Anders Hallberg
- global ECD
- Nick Cooper
