The Founders' Message.
For Founding Day 2024, the Ministry of Tourism released a film built around an imagined letter from Imam Muhammad bin Saud to King Abdulaziz, asking after the Kingdom's security and prosperity.
- Brand
- Saudi Ministry of Tourism
- Agency
- NOB Marketing Solutions
- Market
- Saudi Arabia
- Region
- Saudi Arabia
- Year
- 2024
The challenge
The ministry wanted to connect the founders of the Saudi state with the country's development and safety today, while putting its heritage and tourism landmarks in front of audiences.
The idea
The poetic, cinematic film links the founders of the state and its kings across different eras through a message passed between them. The question of how the Kingdom has fared is answered by its landmarks, from Diriyah and Masmak Palace to today's city skylines, charting the country's journey of development and safety. The ministry posted it on X on 20 February 2024.
Results
- 3.7 million views and 2,500 interactions, according to NOB's case study
Case study source: NOB Marketing Solutions case study Source ↗
