WeCapital / MexicoRetail & Shopper · Digital & Tech
The e-Commerce of Trust.
WeCapital moved the corner-shop habit of buying groceries on credit online, launching a grocery store where trust is the only guarantee.
- Brand
- WeCapital
- Agency
- DDB Mexico
- Market
- Mexico
- Region
- Global
The challenge
Millions of unbanked Mexican families depend on informal food credit from neighbourhood shops to get through the month.
The idea
The platform lets customers buy food on credit and pay at month's end, without a bank card or guarantor, mirroring the trust-based arrangement of local shops in digital form.
Case study source: Activation Ideas Source ↗
